Looks like Jim Hoft’s piece from Sunday (Sounds Racist: McDonald’s Will Punish Executives if They Hire Too Many White Men) is not an isolated example of a new form of corporate racism. Gone to hell is Dr. Martin Luther King’s dream of seeing people judged by the content of their heart and their conduct rather than by the color of their skin. That dream is now as dead as Dr. King. Instead, we have a real nightmare of actual racism. People of European and Russian descent are now, by definition, racists. Why? Because of the color of their skin.
The latest corporation being exposed for trafficking in this racist crap is Coca Cola. TGP’s Cristina Laila reported this a few days back:
Coca-Cola, facing mounting backlash from conservatives online, has responded to allegations of anti-white rhetoric after an internal whistleblower leaked screenshots of diversity training materials that encourages staff to “try to be less white.”
A Coca-Cola spokesperson confirmed that the course is “part of a learning plan to help build an inclusive workplace,” but also noted that “the video circulating on social media is from a publicly available LinkedIn Learning series and is not a focus of our company’s curriculum.”
For starters, so-called “White” people ain’t white. My skin is pinkish to light brown. I will no longer check any box that requires me to identify as “White”. I will choose other. I encourage you to do the same. Start fighting back.
Are Asians considered white? Just because their skin color is the same as mine in many cases, Asians get the luxury of being classified as a separate race. Coca Cola is making a damned stupid decision. As of today, me and my family will no longer purchase any products from Coca Cola (and we’ve been steady customers imbibing Coke Zero).